Services
include the following aspects of...
Technology and Market Research
and Evaluation
Anagenesis
provides our clients with a comprehensive view of the technology trends
and the market status and dynamics for both the US and Europe. Although we
focus on power electronics and power semiconductor markets, we can provide
market intelligence on a wide variety of markets and applications. Our
reports can be brief overviews or as comprehensive as needed.
We
have provided technology evaluation to investors, corporations, and
start-up companies. This involves providing a review of the technology
regarding its performance and application viability, its worth in
forthcoming applications, and its value as compared to present and future
alternative or competitive approaches.
Anagenesis
can also supply market feedback concerning your products and the
perceptions your customer have of you. As an independent third
party, Anagenesis finds that customers are much more open about sharing
their opinions. This can be very helpful for determining marketing
direction and approaches to adopt.
For further details go to Technology
& Market Research.
Product
Definition via Product Value Maximization
Traditionally
basic product definition has evolved from what a technology or
technologies can provide matched with customer performance needs.
This provides satisfactory fundamental or core product in most
cases. Unfortunately it does provide the best possible
product for the market. Anagenesis assists our clients in developing
a comprehensive product definition based on the "whole product"
concept. This provides a product that fully meets the needs of your
customer, including, business management, marketing, manufacturing,
logistics, reliability and quality assurance, and engineering.
For
further details go to Product
Definition.
Business Plan Development (Global, Regional, or Local)
Your
business plan is critical to your success. To develop a successful
business plan, both fundamental and advanced precepts must be
employed. Perception is paramount to strategy validity.
Referring to an age old adage, "It is difficult to see the picture
when you are in the frame." Anagenesis assists you in look at
all business aspects with clear impartial view.
For
further details go to Business
Plan Development.
Market Strategy Development
Once
your product is defined, an aggressive marketing strategy must be developed
that will be executed in you marketing plan. Your marketing strategy
depends on your target market or market sector, your competition, your
present marketing position and your market goals.
For
further details go to Market Strategy
Development.
Market
Plan Development
With
your market strategies clearly identified, Anagenesis can assist you in
developing a comprehensive marketing plan that executes these
strategies. We work with your marketing or sales staff to develop a
marketing plan to fit your resources and marketing
objectives.
For
further details go to Market Plan Development.
Market Entry Assistance
Capturing initial business is critical to establishing a winning momentum
for your new product(s). Anagenesis staff is ready to get you to the
right people in the key accounts. We have an extensive network of
decision making contacts that will get your product reviewed much more
promptly than working on a cold call basis. We have been very
successful in introducing products from both well established companies
and unknown start up companies.
For
a better understanding of what we can do for you, go to Market
Entry Assistance.
